There is No One-Size-Fits-All.
 How do you reach your target on their terms, through mediums that are relevant to them? How do you tell your story in a way that compels them? Our greatest client results come from going in with the right questions – it’s how they know they’ve gotten the “right stuff” when it’s all said and done.
Don't Let Your Efforts Get Stale
Consider new strategies. Do you need to find your market or is there an opportunity for your target to find you? From online social media to more invasive mediums, there can be a strategy for both. Is your message relevant to the life stage of your prospect? Do you understand the “life triggers” that motivate target prospects? Third Degree can help you answer those questions. Our client case studies range from broad to highly targeted approaches.
Know When To Do What
Lots of factors can influence whether you use your marketing dollars to go “brand” or go “promotion.” And, ultimately, how you measure your results. Branding (or storytelling as we like to call it) is about matching the internal core values of your organization to a compelling relationship offering. It’s the emotional connection, it takes time to build, and is about being top-of-mind when your target is ready to make a choice. While promotion drives short-term interest, it’s the motivator to get prospects in the door.
This chart is what we call a velocity scale. The awarenss side is more about communicating your brand, bringing your position to life. The interaction side is where you give your prospect an exciting incentive or a good reason to try you. Deciding where your efforts fall on this scale can be influenced by budget, timing and your offerings. Striking a balance and being realistic about what you want to accomplish can help you define your focus and how you choose to measure your results. Third Degree has client case studies that range from one end to this velocity scale to the other.
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