Delta Community Credit Union, based in Atlanta, wanted to create an
optimistic and energetic new membership campaign for the new year.
10 Reasons to Switch in 2010
Delta identified ten reason why someone would want to switch from a
bank to Delta Community, the largest not-for-profit credit union in
Atlanta. Third Degree brought the campaign to life by having fun with
numbers literally.
Reason No. 5: No Hoops Checking
From "no hoops" checking to low rate auto loans, we created playfully
persuasive television spots for some of the top reasons.
Reason No. 8: Low Rate Auto Loans
A lot of behind-the-scenes planning went into creating life size
number props, from number five rolling luggage, to a giant number
eight shrubbery.
10 Reasons: Overall Branding
Beyond television the messaging will be adapted to outdoor, print,
inbranch signage and online applications.
Mixed Media Campaign
For a behind the scenes look at the creation of the 10 Reasons To
Switch campaign, visit our blog. To view some of the previous campaigns we've created for Delta Community go here and here.
