Addy's

Think it Up ADDYS

A Facelift for Themselves

Every year a different agency gets to contribute the theme and materials for the Ad Club ADDY competition. It’s a tough crowd, since you’re creating materials for your peers (and often competitors). We wanted to create a theme that tapped into the mindset of the advertising idea-person, and strike a gritty, yet emotional cord.

This video was created in our very own warehouse space. We used people we knew to be the “talent,” and created a still-photo-animation approach to create motion. Old film footage, handdrawn elements and textures round out the layered and immersive look and feel. The music, which we licensed from a independent band, gave it an authentic and moody vibe.

Think It Up Mailers and Collaterals

This campaign was a treat to work on, as the entire Third Degree creative team were able to collaborate on concept, writing, art direction and execution. We were proud on the eve of the ADDY Gala when the vision was complete. We were even prouder when the campaign won a Special ADDY Judges Award the following year.