Cox Communications

Cox Animated Television

Cox Communications provides digital cable, telephone and high-speed internet statewide. While much of their overall branding is executed by Cox corporate, they often create local integrated campaigns to promote special offers, like the bundle, with this :30 TV spot which was complimented by outdoor and targeted direct mail.

Animated television is a great way to create a high-end, national look and feel for local advertisers. Your spot is going to run during the same commercial break, so you want to capture a savvy audience’s attention just the same. This seasonal spot for Cox continued their bundle messaging with a holiday twist.

An animated spot which integrated photography. A warm friendly and fun stay-in-touch message for with Cox telephone.

Moving is a big opportunity for new customers but also a risk time for Cox to either retain or lose current customers. This spot drove viewers to a micro web site which helped Cox customers who were moving transfer their services to their new home.

This fun phone promotion was sort of an all-in-one approach to featuring the benefits of Cox phone.

The survivor phone was so popular, we brought it back to the Amazon.

Integrated Campaigns

All of these mini-campaigns for Cox included outdoor, direct mail, and in some cases additional elements like print, bill stuffers, letters, and online advertising as well.

Cohesive Look and Feel

The animated approach, either using illustration or photography, was a economically efficient way to create top-shelf campaigns for Cox, with elements that would consistently work across a wide scope of mediums.