Delta Community Credit Union

Branding Campaign

Brand Awareness Print Advertising

Delta Community had recently changed their name and expanded to a community charter from Delta Airlines Credit Union. They needed a brand message that could convey their new positioning to residents of the Atlanta metro area.

Bus Wrap

One of the first mediums to literally hit the streets with the new look and feel of Delta Community were Atlanta city buses completely wrapped with their new brand.

Along with bus, print and direct mail, a big splash for the new Delta Community was a TV campaign. Filmed on location, ending of these spots gives a little surprise glimpse into their contemporary and conveniently located branches.

Delta Community continues to grow it’s membership, and evolve it’s brand, the most recent branding initiative involving real members for their Standing Strong promotion.