Pioneer Communications
Branding and Promotion
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| Brand Platforms |
Pioneer provides rural western Oklahoma with a full scope of telecommunications services. They wanted us to help create a new brand platform that would help package up their offering of cellular, television and high-speed internet and compete with new national competitors. We created an approach based on local straight-talking, trusted service from a true neighbor.
This is just one of a campaign of spots we created for Pioneer. They reinforce the idea of Pioneer weaving the values of small town life into their positioning of high-tech smarts.
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| Evolution of the Brand |
Since the initial launch of the Pioneer brand platform, we’ve continued to annual update and evolve the look and feel, but always tie it back to the idea of being a trusted local provider – an in-your-own backyard approach is always a common thread.
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| Promotional Mailers |
Promotional offers and themes are a big strategy for Pioneer marketing efforts. So while, again, the neighborly point-of-view is always woven in, we’ve had some fun creating a variety of seasonal and offer-driven direct mail, print and radio for Pioneer.
Radio Commercials
Radio is a great way for Pioneer to reach many of the rural markets we serve. We like to create radio for Pioneer that packs a lot of punch, and aren’t afraid to use humor and charm to create characters that keep you listening.
