Cosmetic Surgery Affiliates

Branding Campaign

A Facelift for Themselves

Cosmetic Surgery Affiliates, led by founder Dr. Erik Nuveen, wanted to tell their story. Previously they had relied on word-of-mouth and their incredible patient loyalty to build a reputation for excellence in Oklahoma and beyond, but they were ready to share a more cohesive and compelling offering not only as a way to gain prospective patients, but to solidify their brand promise with their current patients and staff.

Full-Spread Print Advertisement

We recommended a mixed media approach for CSA, including targeted cable television, and print executions where it really made sense, like this full spread ad in all the Southwestern Publication magazines, which in this issue featured "Leading Ladies: Hot Mamas 2009."

CSA wanted the look and feel of their campaign to convey their commitment and sincerity in a way that was beyond the typical laundry-list-of-services you often see in cosmetic surgery advertisement .We chose to target two types of CSA patients, and then created animated television spots that spoke directly to them. This spot is for the "knowers," women 40-plus, and ran on cable stations like Lifetime and TLC.

This second spot targeted women 18 to 35, we call them the “hopers.” They are often interested in breast augmentation. We ran this spot on stations like MTV and Bravo.

Brand Book

It’s just as important to get the internal team all on the same page, so we created this employee brand book – sometimes we call them culture books, to let the staff know that they are keepers of the brand as much as anyone. These were distributed at the internal launch where we unveiled the new brand to the staff.

Online Components

It’s a priority of CSA’s to stay current and in touch with their patients and prospects through their website and social media applications like Facebook. We helped them reposition their messaging and outreach strategy for both.