Holly Arter, Media Director

As media director, Holly negotiates, plans and places media on local, regional and national levels for clients. Her experience ranges from high-profile national media planning and buying accounts such as Hardee's, Coca Cola and Sonic, to rural market media strategies for clients such as Pioneer Communications.

A top-notch negotiator, she brokers sponsorships and promotions, serves as a market analyst advising clients of media and target audience trends, and has overseen budgets ranging from a few thousand to $100 million plus.

Holly believes in staying on top of new media trends. It's a fact that media consumption is becoming more complex. Holly sees this as an opportunity to get even more targeted with who our clients are trying to reach, blending traditional and non- traditional mediums like social media. Learn more about Third Degree's approach to social media.